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Demographic Survey of Users

Which of the following groups includes your age?

75 +  1%
65 - 74  3%
55 - 64  8%
45 - 54  17%
35 - 44  17%
25 - 34  10%
18 - 24  20%
Under 18  21%
Prefer not to answer  1%

Are you...

Male  74%
Female  24%
Prefer not to answer  1%

What level of education have you completed?

Some HS  22%
HS Grad  12%
Some College  30%
College Grad  16%
Post-Grad Work  5%
Post-Grad Degree  12%
Prefer not to answer  3%

What is your total household income?

$100k +  10%
$75k - $99.9k  11%
$50k - $74.9k  20%
$35k - $49.9k  17%
$20k - $34.9k  12%
Under $20k  14%
Prefer not to answer  16%

What is your occupation?

Senior Management  3%
Other Management  5%
Professional  25%
Technical  6%
Sales  4%
Administrative  4%
Other Employed  9%
Homemaker/Full-time Parent  1%
Student  29%
Retired  5%
Not Employed  5%
Prefer not to answer  4%

Have you bookmarked this site?

Yes  47%
No  53%

In a typical week, about how much time do you spend using the Internet?

20 + hrs.  6%
11 - 20 hrs.  11%
6 - 10 hrs.  21%
3 - 5 hrs.  32%
1 - 2 hrs.  21%
Less than 1 hr.  9%

On average, how much time do you spend on this site in a typical visit?

60 + mins.  2%
31 - 60 mins.  5%
21 - 30 mins.  17%
11 - 20 mins.  28%
5 - 10 mins.  31%
Less than 5 mins.  17%

How frequently do you visit this site?

Daily  11%
Several times/week  27%
Once/Week  24%
Several times/month  13%
Once a month  7%
Less than once a month  5%
First visit  13%


How did you find our site? (select one)


From search engines   14%
Through the (non banner) links   5%
From an offline AD   2%
In articles   5%
Web Yellow pages   1%
Internet ad banners   6%
Recommended by friends   66%
E-mail promotions   1%


Based on your overall surfing experience, how satisfied are you with our web site?


Very Dissatisfied   7%
Dissatisfied   6%
Neutral   25%
Satisfied   62%


How likely are you to come back to this site again in the near future?


Very Unlikely   9%
Somewhat Unlikely   4%
Neutral   7%
Somewhat Likely   18%
Very Likely   62%


Are you a:


Student   35%
Parent   29%
Coach   8%
Athletic Director   1%
College Recruiter   1%
General Prep Sports Fan   17%
Other   8%




What Activity District do you live in?


District I   11%
District II   9%
District III   19%
District IV   14%
District V   18%
District VI   18%
Other   10%


Note:  Due to rounding, column totals may not add to exactly 100%.

 


 

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